Sometimes I can only point.
Posts Tagged ‘marketing’
Posted in depression, disorder, For patients, Research, Review, UK, tagged addiction, CBT, diagnosis, evidence, marketing, mental health, mental illness, NHS, psychiatry, psychotherapy, recovery, schizophrenia, therapy on November 5, 2010 | 5 Comments »
Much of the information about mental illness promoted to the public over many years tells a story in which mental illness is a lifelong disability, incurable and hopeless. The mentally ill are fundamentally different from everyone else. They act strangely. They can be dangerous.
The fundamental difference, we have been told, is that the mentally ill have brains that are chemically unbalanced. It is just the way they are. When they take special drugs to restore the balance they can appear normal, but they are not really.
Marketing pioneers, driven by the need to succeed in competitive markets, are years ahead of most psychologists when it comes to understanding some important aspects human behaviour, because all that drives most psychologists is the need to impress other psychologists. As an illustration of this, consider chunky tomato sauce.
Posted in CBT, For patients, For therapists, Review, UK, tagged BABCP, CBT, IAPT, marketing, mental health, mental illness, NHS, NICE, psychotherapy, Research, self-help, therapy, training on October 28, 2009 | 6 Comments »
Market saturation is when the producers of a product or service are producing just enough to satisfy demand, but no more. It’s much easier if businesses can control demand to match their production capacity, and this is what sophisticated marketing aims to do. Sophisticated marketing of this kind dominates CBT in the UK, but you probably don’t notice it.