Market saturation is when the producers of a product or service are producing just enough to satisfy demand, but no more. It’s much easier if businesses can control demand to match their production capacity, and this is what sophisticated marketing aims to do. Sophisticated marketing of this kind dominates CBT in the UK, but you probably don’t notice it.
Posts Tagged ‘self-help’
Saturation
Posted in CBT, For patients, For therapists, Review, UK, tagged BABCP, CBT, IAPT, marketing, mental health, mental illness, NHS, NICE, psychotherapy, Research, self-help, therapy, training on October 28, 2009 | 6 Comments »
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