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Posts Tagged ‘NICE’

Patients and bloggers often complain about their GPs’ lack of understanding of mental health, so I was interested to come across an article recently that suggests some ways in which the work of GPs (primary care) could be better aligned with mental health care.

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Arriving late at night, exhausted after a long journey, you find your hotel room smells of vomit and is crawling with cockroaches. In the morning you check out early and complain, but the concierge only shrugs and gives you a customer satisfaction questionnaire. Ticking boxes to questions like, “Was your room number easy to read?” and “Did the bath have a plughole?” you realize you have been forced to give the hotel a 95% satisfaction rating, squeezing your complaints on to the one line allowed for “Other remarks” at the bottom.

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Market saturation is when the producers of a product or service are producing just enough to satisfy demand, but no more. It’s much easier if businesses can control demand to match their production capacity, and this is what sophisticated marketing aims to do. Sophisticated marketing of this kind dominates CBT in the UK, but you probably don’t notice it.

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